Steve Aoki goes beyond EDM with his many unique projects. Most recently, he planned out a musical about Mozart’s sister. Now, he’s adding a watch to the mix. This new watch is a $3,050 collab with Bulgari.
Inspiration for this watch stems back to Steve Aoki’s childhood. During his teen years, his father gifted him a watch, leaving a lasting impact. This particular gift led Steve to reflect on the concept of time and work ethic. Now he’s combining this childhood experience with his passion for EDM. Aoki confirmed that this watch is ‘made for raves’. He also notes:
I think one of the most important things that denotes who I am is nightlife. I thrive at night. My parties are live at night, my shows. So we wanted to make the watch something you wear when you go out and get active at night. That’s what the Superluminova is all about. It’s just that glowing pop.Steve Aoki
Interested in lighting up your next rave with Steve’s new watch? You can take a look at it on the Bulgari website. For more insight into the inspiration behind the watch, you can check out this interview that dives deeper into the behind-the-scenes thought process behind Aoki’s newest project.