Twitter announced today its newest potential feature: ‘Super Follows‘. According to the platform, this is going to be a subscription service for content creators to make more revenue. Charging money to make money? We’ll dive into what that entails along with their second additional feature, Communities.
By now, we understand that social media plays an important role in entrepreneurs. This super follow feature lets creators charge followers for access to exclusive content, as an extension of their advertising. Additionally, users pay a monthly subscription fee so that they can view subscriber-only newsletters, videos, deals and discounts.
Now, there could be potential here because it can weed out the negative fanbase. True followers will want to continually support their idols. We see these types of services in Only Fans, Substack, Patreon, Facebook, Google, and numerous others. Company investors have expressed this subscription-based model as a way to get fans to start believing in them again.
“It comes down to three critiques: we’re slow, we’re not innovative, and we’re not trusted.”Jack Dorsey, chief executive of Twitter to the Guardian
Twitter may get a percentage of the generated revenue but no further details as to the launch of the feature have come up. The company expressed that this will allow creators to be directly supported by their audience. Moreover, it incentivizes them to continue creating desirable content as well.
Communities is a group feature similar to Facebook’s. People can join specific groups related to anything their heart desires like cats, music, or other shenanigans. These groups will have focused tweets geared towards the subject matter and serve as an open-ended community.
Lastly, their latest feature update has been the “Fleets” option, which is a 24-hour story similar to Instagram and its competitors. Though only available in Brazil currently, we wonder if it’ll be rolled out in the States in the future. It will be interesting to see how the future of Twitter pans out.