The Data Verdicts: Marshmello More Popular Than David Guetta !

Marshmello, David Guetta, Alan Walker, Calvin Harris, and The Chainsmokers are the top 5 most popular Electronic artists, according to Viberate.

DJ Mag has just announced the winners of their annual Top 100 DJ poll, with David Guetta once again taking the crown for the world’s no. 1 DJ. Independently of the vote, the music research and analytics platform Viberate looked into the online popularity data of Electronic artists to see if and how the results match up.

Why data? In a way, it’s the “objective popular vote”. Fans across the globe reward their favorite artists on a daily basis by streaming their music, viewing their videos, liking their social media posts, and buying their tracks – besides casting their votes in online polls.

Viberate’s advanced algorithms take into account each artist’s social media and music channels, as well as radio airplay throughout the year. This makes for an unbiased and transparent overview of how popular an artist really is.

Top findings include:

Marshmello, David Guetta, Alan Walker, Calvin Harris, and The Chainsmokers are the top 5 most popular Electronic artists of the last 12 months. The Top 10 list is rounded off by Martin Garrix, Tiësto, Skrillex, DJ Snake, and Alok. Interestingly enough, the usual “crowd favorites”, such as Dimitri Vegas & Like Mike, Afrojack, and Armin van Buuren, did not make the Top 10 list.

Dance is the most popular genre. 72% of the top 100 artists are Dance (EDM) artists, 10% are House artists, and other genres are less represented.

Several artists have made a big leap in 2021 and entered the Top 100 chart. These include Imanbek (49th), Nightcrawlers and Riton (43rd and 47th, respectively), A7S (35th) and Topic (32nd).

Collabs are the way to go. Thanks to the success of tracks such as “Friday” (Nightcrawlers & Riton), “Your Love” (A7S & Topic) and “Breaking Me” (A7S & Topic), the aforementioned artists have jumped as many as 800 places up the Electronic Artists chart.

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Memes work, too. South African artist The Kiffness placed 96th thanks to his musical renditions of “vibing cat”, “alugalug cat” and sea shanty memes, delighting audiences during the Covid-19 lockdown. The “Alugalug Cat” track alone was streamed more than 60K times on Spotify last week.

Here’s the complete list of Top 100 Electronic artists according to Viberate:

  1. Marshmello
  2. David Guetta
  3. Alan Walker
  4. Calvin Harris
  5. The Chainsmokers
  6. Martin Garrix
  7. Tiësto
  8. Skrillex
  9. DJ Snake
  10. Alok
  11. Major Lazer
  12. Kungs
  13. Kygo
  14. Zedd
  15. Robin Schulz
  16. Galantis
  17. Joel Corry
  18. Armin Van Buuren
  19. Steve Aoki
  20. Diplo
  21. Alesso
  22. Jonas Blue
  23. Dimitri Vegas & Like Mike
  24. Lost Frequencies
  25. The Living Tombstone
  26. NEFFEX
  27. Swedish House Mafia
  28. Afrojack
  29. R3hab
  30. Disclosure
  31. Topic
  32. Hardwell
  33. Jax Jones
  34. A7S
  35. SHOUSE
  36. Regard
  37. Felix Jaehn
  38. TheFatRat
  39. Little Big
  40. Ofenbach
  41. Timmy Trumpet
  42. Sigala
  43. Nightcrawlers
  44. Vintage Culture
  45. Sickick
  46. Riton
  47. Rudimental
  48. KSHMR
  49. Imanbek
  50. Gigi D’Agostino
  51. Gabry Ponte
  52. Flume
  53. Meduza
  54. Sam Feldt
  55. ATB
  56. Purple Disco Machine
  57. The Prodigy
  58. Nicky Romero
  59. Oliver Heldens
  60. Don Diablo
  61. Deadmau5
  62. Juan Magan
  63. Illenium
  64. Moby
  65. Axwell Λ Ingrosso
  66. Cheat Codes
  67. K-391
  68. Serhat Durmus
  69. Dillon Francis
  70. Dynoro
  71. Loud Luxury
  72. Duke Dumont
  73. SLANDER
  74. Bob Sinclar
  75. VIZE
  76. Martin Solveig
  77. Gryffin
  78. Rüfüs DU SOL
  79. Artik & Asti
  80. Deorro
  81. AronChupa
  82. FISHER
  83. Master KG
  84. Martin Jensen
  85. DJ Maphorisa
  86. Yellow Claw
  87. Alexandra Stan
  88. DVBBS
  89. Pnau
  90. W&W
  91. Petit Biscuit
  92. Vicetone
  93. Ritviz
  94. The Kiffness
  95. Caravan Palace
  96. Paul Kalkbrenner
  97. Sofi Tukker
  98. James Blake
  99. Surf Mesa
  100. Showtek
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