Social Media giant Pinterest, which hosts 445 million users worldwide, predicts that “rave culture and fashion” could see a spike in trend this year as Gen Z comes into their formative adult years and recover from over two years in lockdown. The platform reports a rise in searches for “rave party aesthetic” went up by 35%, while “techno style” went up by 60%, and “music mixer” up by 115%.
“Gen Z and Millennials are reigniting their love for rave culture and it’s signature aesthetic. People want to find inclusive, freeing spaces where they can let loose and dress however they like,”— Pinterest
Pinterest claims the science behind its trend predictions is a result of “months of expert analysis” and that “trends on Pinterest sustain monthly growth for 21% longer than trends elsewhere on the internet.”