Marshmello has a new business venture with Coca–Cola® and they’re dropping a new, limited-edition flavor. This is the first beverage collab for the Grammy-nominated artist and brand. It aims to bottle the feeling of mixing chart-topping beats in a special edition drop.
“It was great to collaborate with Coca-Cola® on this limited-edition drop. We created a vibey blend of my favorite flavors in this all-new mix. I think it tastes amazing and I hope fans love it too.”
Marshmello
Our initial thoughts were a marshmallow-flavored drink, right? Well, it’s actually a combination of strawberry and watermelon with that signature Coke taste. The two flavors do sound like an unexpected mixture for this unexpected drop. Marshmello’s desire to positively impact culture with his music is known. Now, fans can experience the Melloverse even more with an all-time favorite beverage.
“Music is powerful in connecting communities and creating opportunities for shared experiences. For our third Coca-Cola® Creations drop, we sought to add an unexpected remix of flavors to a great Coca-Cola® taste. Marshmello is the perfect collaborator. It’s an exciting step for our brand to introduce [this] Limited Edition Coca-cola and invite fans to immerse themselves in Mello’s world.”
Oana Vlad, Senior Director, Global Strategy for Coca-Cola® Company
So, mark your calendars on July 9th for an immersive takeover on his Twitch Channel. There, you’ll participate in a one-of-a-kind adventure with access to metamerch by Zepeto. Secondly, this is ahead of the flavor drop. What’s more, on July 25th, you can scan a QR code that takes you to Coke’s online hub for a fun AI and music experience. Lastly, Mello’s Limited Edition Coke is available for purchase on July 11th in 12-ounce cans and a Zero Sugar edition. Collect the slim cans that feature black and white visuals to his signature aesthetic, along with dripped Spencerian script, for a smooth, satisfying drink.
