According to the IMS Business Report, hip-hop is currently four times bigger than dance in terms of social base. However, electronic music is starting to build up its social following.
With the release of the recent IMS Business Report, electronic music has shown a significant increase in social follower growth in comparison to hip hop. TikTok becoming a main driver in the electronic music scene for follower growth
When it comes to streaming, hip-hop has a follower count that is just over three times bigger than electronic music. This indicates that hip-hop may have a similar lead on social media as well. Additionally, the genre is dominating roughly two times larger than electronic music in terms of its overall presence.
Based on these findings, it is clear that hip-hop and electronic music are two of the most popular genres in the music industry. While hip-hop has a larger social base and streaming following, electronic music is quickly gaining momentum and increasing at a steady rate on both YouTube and Spotify.
In conclusion, the IMS Business Report highlights the current state of the music industry and how hip-hop and electronic music are dominating the scene.
As both genres continue to gain popularity, we can expect to see a significant increase in their numbers in the near future. It will be exciting to see how the music industry evolves and how these two genres continue to captivate audiences around the world.