2022 has been a quite busy year for Swedish House Mafia. After releasing their debut album and taking an official world tour, the Swedish trio teamed up with their homeland’s iconic brand for an interesting collaboration.
The Swedish House Mafia and IKEA collection, also known as OBEGRÄNSAD was announced a year ago in September 2021 and took three years of development. The collection includes a variety of items for home studios like desks and studio chairs. It also has everyday items such as travel bags and slippers, all designed in collaboration with the Swedish House Mafia. Commenting on the collaboration, Sebastian Ingrosso stated :
“We wanted to simplify the process for people to create music. Hopefully our collection inspires and enables more people to be more creative within their home and it does not have to be restricted to only music making, it can be so much more.”
Sebastian Ingrosso
“For IKEA, this collaboration is a mix between two iconic and excellent Swedish brands. It brings together their style in a simple affordable way. But is also well-designed and sleek in its look and feel.
Look at the collection and the complexity of it: lights, furniture, tech. That would not have been possible with just any collaboration, but collaboration is in the essence of Swedish House Mafia. It’s in everything they do”
IKEA designer, Friso Wiersma
The collection is available now, check out this link for more info. What do you think about this collaboration?
