The 2018 Grammys will be produced and curated by AI robots

Thisyear's60thAnnualGrammyAwardshasjustannouncedanintruigingpartnershipwithtechnologygoliathIBM.

Aspartthenewalliance,IBMwillintegrateitsWatsonArtificialIntelligencetechnologyintotheawardsshow,withAIproducing,curatingandpublishingcontentacrosstelevision,socialmediaandotherdigitalplatforms.

ThiswillbethefirsttimeinthehistorytheGrammysthatitsdigitalworkflowandfanengagementwillbehandledandmanagedbyartificialintelligenceinsteadhumans.

IBMalsorecentlyintegratedsimilarsystemsintoworkforlastyear'sUSOpenandAugustaNational.

Via:]

SydneyisMixmag'sUSDigitalContentEditor.FollowheronTwitter

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