Thisyear's60thAnnualGrammyAwardshasjustannouncedanintruigingpartnershipwithtechnologygoliathIBM.
Aspartthenewalliance,IBMwillintegrateitsWatsonArtificialIntelligencetechnologyintotheawardsshow,withAIproducing,curatingandpublishingcontentacrosstelevision,socialmediaandotherdigitalplatforms.
ThiswillbethefirsttimeinthehistorytheGrammysthatitsdigitalworkflowandfanengagementwillbehandledandmanagedbyartificialintelligenceinsteadhumans.
IBMalsorecentlyintegratedsimilarsystemsintoworkforlastyear'sUSOpenandAugustaNational.
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