Spotify has announced a new promotional feature by adding upcoming events to artists “This Is” playlists. The new event promotion tool is part of Spotify’s ongoing efforts to improve in-app experiences for both artists and listeners.
Here’s how it works:
For in-person events, Spotify partners with Ticketmaster, Songkick, Resident Advisor, Eventbrite, AXS, See Tickets, DICE, StageIt, NoCap, Gigantic, Tixr, nugs.net, and Eplus (Japan only) so those events will appear on your artist’s profile and related opportunities for promotion.
For virtual events, Spotify partners with Ticketmaster, Songkick, StageIt, NoCap, and nugs.net to share virtual events for shows on Twitch, Instagram Live, YouTube Live, or a hosted website.