In a recent, captivating interview with , the British techno star has fered his two cents on the current state techno, streaming, playing b2b and his genre’s macho aesthetic.
Likening the exchange to a conversation with Morpheus from The Matrix, Perc threw down some serious knowledge in regards to how our rapid access to music and the shrinking attention span online users has affected the dance music scene.
Speaking on the way people consume music through streaming, Perc responded saying, “Yeah, it's much harder to have a hit as such. Of course anyone can blame that on the music they release or not, but there are really only a few big techno tracks that make it through… Tracks can build up before being released and you think they're going to be huge, and then when they come out they blow over in a couple weekends DJ plays.”
“People are kind spoiled with the access to music, but in a way it's a good thing. Why should you only be able to listen to music you can afford? Then it's very reliant on the amount disposable income you have… With the internet and the reduction attention spans, if someone doesn't like something after 10-15 seconds, then they'll skip on to something else. But at least that's a very democratic way listening to music.”
Touching on how audiences can ten interpret the artist’s production, sets and imprint as being associated with bitter and dark dancefloor vibes, Perc was quick to dismiss the idea that his genre corresponds with a singular, moody emotion.
“There are a lot guys (and it's mainly men) who are pushing the kind dark agenda, from artwork with things taken from the nastier side horror films, blood and gore and things like that. And even the outfits, there are a few artists at the moment doing the whole dressing up on stage, more costume type thing. And I think for the casual observer this presents an aggressive, macho or even misogynistic kind view techno, which is not something I particularly like to portray.”
“I've had artists who make great music and they've requested a certain type artwork, and generally I let artists have free reign with their artwork, but if it's something I find a bit nasty or fensive to any my beliefs, then I won't have it on the label. I don't want techno to be seen as angry, dark, male music. I think it can express a whole wide range emotions and by reinforcing this image, a lot artists aren't doing the genre any favors.”
Read the full interview
Listen to Perc and Truss throw together some unbridled techno for Mixmag's In Session