Cinematic poster for ‘2025: A Space Rowdissey’ appears in prominent locations in more than a dozen cities across four continents.
London’s Leicester Square, New York’s Brooklyn, Miami’s Winwood, and Tokyo’s Shinjuku Tower, among the iconic global locations hosting the new creative.
The title 2025: A Space Rowdissey, and the date 18.12.2024 point to a ‘giant leap forward’ for the beloved events series, with details to be revealed next week.
The campaign pays homage to the sci-fi film posters of the 70’s and 80’s, with a strongly defined retro-futuristic aesthetic.
Today the world has awoken to strange visitors, in the form of an enigmatic Out Of Home campaign by international party series elrow.
The events producer, renowned for its fun-forward thematic events with a heavy focus on practical effects and costume designs point to a ‘giant leap forward’ in 2025, with details to be announced on Wednesday 18th December.
2025: A Space Rowdissey
A rocket ship sits in orbit around a strange planet, on the cusp of an interstellar journey. A modern take on posters for classic films by sci-fi masters, most notably Robert McCall’s work for Kubrick’s 2001, this mysterious new creative points backwards to the analogue design and practical effects of the past, and forward into new realms of technological possibility.
The poster campaign was featured simultaneously in major cities around the world. Spanning 4 continents: Europe, America, Africa and Asia, iconic locations include Tokyo’s Shibuya Tower, London’s Leicester Square, Miami’s Wynwood, and the New York City Subway.
The full list of cities: Barcelona (ES), Cape Town (ZA), Ibiza (ES), Lima (PE), Lisbon (PT), London (UK), Madrid (ES), Milan (IT), Miami (US), New York (US), Seville (ES), Tokyo (JP)
The poster is already generating significant noise on social media, with questions raised about what the next steps could mean, ranging from a move into cinema to other out of this world pursuits. While the organization remains tight lipped, and will not be responding to requests for comments, all will be revealed on the 18.12.24.
A banner year for an extraordinary success story
This early xmas present will cap off an banner year for the international events producer, which has brought their unique, theatrical take on clubbing to a record number of cities in 2024.
A unique focus on custom made costumes and sets, professional acrobats and trained actors for each themed event, has set them in a category apart from other club brands.
With sold out shows in some of the world’s hottest venues – from London’s Drumsheds to Miami’s Factory Town, as well as events in more than 40 cities,, 2024 marks another highpoint for a brand that continues to go from strength to strength.
About elrow
Founded in 2010 by Cruz and Juan Arnau, elrow is an innovative leading brand in global entertainment and festivals. It belongs to the sixth generation of the Arnau Family, known for creating the legendary Monegros Desert Festival and the iconic Club Florida 135 in Fraga. From a unique fusion of the best electronic music, stunning stage design, impossible architectures, and extravagant performances, elrow has established a global standard of nomadic and thematic festivals that are one hundred percent immersive. With residencies in Ibiza, Madrid, London, Dubai, Las Vegas, and Amsterdam, as well as the successful itinerant festival elrow Town, the brand has captivated more than 6 million people and conquered more than 40 cities and 20 countries, establishing itself as a globally recognized entertainment powerhouse.
