Don Diablo teamed up with Ty Dolla $ign for a brand new single ‘Too Much To Ask‘, with a unique mission. Listening to this song participates in their #STREAMTOREGREEN initiative. Set forth by the United Nations, the world organization deemed the next decade as ‘The Decade on Ecosystem Restoration’. We see this collaboration’s with the non-profit organization Justdiggit and their partner United Nations Environment Programme (UNEP).
It’s a chill track with pop elements and has similar soundscapes to Lil Dicky’s ‘Earth’ track. Only there aren’t any singing celebrity animals. But there is a great innovative campaign behind it. For every stream, Don Diablo will donate the income to aid the organization’s environmental work. Their goal is to regreen the planet and since music brings everyone together, this is an opportunity to really change things. We had an environmental reset during the start of the pandemic, with bioluminescent waves, green hills, and unheard of traffic. Now is our chance to continue making that change for the climate.
Don has been hard at work with this campaign, speaking at the Virtual Launch Gala welcoming the UN Decade on Ecosystem Restoration. It included officials from Pakistan, Germany, and even His Holiness Pope Francis. Sustainable living needs to become a thing in the next ten years according to the UN.
“During the UN Decade on Ecosystem Restoration, it will be World Environment Day every day for the next 10 years. By bringing back nature from the peaks of mountains to the depths of the sea. But it also includes the many small actions everyone can take, every day: growing trees, regreening our cities, rewilding our gardens, or cleaning up trash alongside rivers and coasts. Is it too much to ask? By listening to our favorite music, we can get inspired to regreen mother nature with #GenerationRestoration.”
Tim Christopherson, UNEP Coordinator
When all it takes to help make a difference is to listen to music, is that really too much to ask? Listen to their collaborative single below!