Born in 1999, Le Fix is a Danish streetwear label, which was built up on the freedom to unfold the individual and mutual potential between the fine line fashion and art.
With that in mind, the brand approached their SS18 collection by thinking about their own daily routines and taking time out from the hustle and bustle Copenhagen city life, to visit the outskirts and suburbs Denmark and take inspiration from the younger care-free generation.
This resulted in a nostalgic, 90’s inspired collection, which features references to football and rave culture, which played a big part in the initial concept freedom, happiness and youth culture, which was the key ethos behind the brand when initially launched.
This can be seen throughout the collections vibrant neon, citrus and aqua hoodies and tees, with heavy graphic detailing, collaborative football shirts, taped seam tracksuits and hoodies with 90’s rave inspired artworks.
Check out the teaser video below, or head over to the to shop the current collection.